Ep 41: How Chic Geeks founder Candice Adams created a line of laptop cases from her savings

We’re talking to Candice Adams about her journey to creating Chic Geeks, a store that specializes in Macbook cases for girl bosses. Fun fact, I first found out about Candice when I was looking for a case for my laptop, but wanted something modern. I love it It’s super cute, super durable, and easy to use.

Candice is giving 10% off of all Chic Geeks orders for The Glow Up Podcast listeners for a limited time only. Use the code: GLOWUP to get yours today!

One of the interesting things about Candice’s story is how she got into ecommerce through her baby boutique: The Cuddle Shop - and the gag is… she didn’t even have kids! This was really her training ground in the ecommerce world.

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Candice’s new idea came to her when she realized she could meet a need in the market. When she purchased a new laptop, she needed a case and couldn’t find anything that matched her style and was also durable. So she decided to create her own line. After 2 years of getting the product right, Chic Geeks was finally launched. Candice shares all the lessons she’s learned along the way. Here’s a little bit of what you’ll learn from her in this episode:

How she had to learn how to market to a completely new audience

Why financing Chic Geeks with her personal savings was risky

What product she wished she would have started with instead of macbook cases

The ups and downs of entrepreneurship

Why building the right team around you is so important

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Candice Adams

Email: info@chicgeeks.com | Instagram: @chic.geeks | Website: chicgeeks.com

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