The Goal Standard

What if you created a podcast that helps you build your brand and grow your business?

Here's the (not so) secret: You can!

As seen in...

You're here because...

You know the idea you have can turn into something BIG

You get so fired up about the thought of growing your brand and using it as a way to get you out of that 9 to 5 to change the trajectory of your life! 

Your offer is amazing and that excites you

you're ready for A LOT more people to realize how dope it really is and you're ready to help as many people as you can.

You realize you need to amplify your voice. 

You've reached the point where you realize in order to really build your brand into it's potential, you need a podcast to reach and grow your audience. 

Does this also sound like you?

 ✔️ You've always wanted to start a podcast but you have no idea where to start, even after spending DAYS on google trying to put together all the pieces.

✔️Weeks, no, months have gone by since you wanted to get your podcast off the ground, and still no show - just a few pages of random notes 🙈.

✔️ You know you would be GREAT at podcasting but you're not sure how to structure your ideas and topics into weekly episodes that people will actually listen to.

You want...

🎙A complication-free, step-by-step process to get your podcast launched fast.

🎙A way to start when you have no audience and zero following. 

🎙To build your brand and grow your business through podcasting.

🎙To finally get your message and your voice out there, to help those who need it. 


The Goal Standard


The proven, step-by-step process for experts and creatives to launch your podcast the low tech way, so they can build their brand, increase their following and grow their business

Here's what you'll get...

🎙How to hone in on your unique angle so you’re seen as the go-to person in your field

🎙The exact strategy I used to make sure you have an audience of listeners even before you launch

🎙The step by step process to create and launch your podcast with an audience in 2 months  - the low tech way!

🎙You’ll learn how to turn podcast listeners into email subscribers so that they’re 10X more likely to buy from you

It's about doing what we love, right?

Here's what past students are saying...

Terrisa Stewart - The Sovereign Life Podcast

Here are the milestones you'll hit


Create the perfect show topic

🗯Learn the trick to deciding which topic will win over your audience and keep them coming back week after week.  


Design your show concept

🗯Develop the foundation and structure of your show that connects to your audience the best.


Set up your podcast


🗯Learn the *low tech* process to create quality episodes and see exactly how to set up your recording studio in 5 minutes.


Learn to record & edit

🗯Get the simple steps to record your podcast episodes with no tech experience. You'll also learn how to get high-quality episodes without spending hours editing.


Launch your show with an audience

🗯Create a fail-proof promotional launch strategy that connects with your audience, and guarantees you have listeners before you launch.


Grow your podcast following

🗯Learn the strategy to consistently create content that positions you as an expert in your field, as well as the keys to using social media to grow your audience. 

"Using your method, I've already scheduled two guests for the first quarter and got two sponsors!"

- Lakeisha Mosley - The Convo With Keisha

"I felt so relieved to have a concrete plan with your guidance.  It was exactly what I needed to build the framework for creating content for my podcast."

- Carrie B. VanWinkle - Smart & Soulful Money

"OMG The Season 2 premiere got like 5X the listenership of any other episodes in the first 24 hours!  Thank you so much for all your assistance and strategy."  

Nicole Delahoussaye - Hella Smart Muvas

"You're really forcing me to plan ahead for each week, which is something I don't do and think about how I can monetize my podcast, which is something I really want to do!"

Ttiffany - They Didn't Tell You Podcast



You'll never be lost with a concept or what you should do next because you'll have guided prompts and every single step you need to launch your podcast. 

You'll get templates, swipe files giving you everything from the exact communication you need to select winning guests, to what you should include in your podcast intro and outro 


Created to help you grow your podcast


$97 Value

The ultimate guide to securing podcast guests

Training scripts and templates on how to pitch, schedule your dream guests, even before your show is live


$997 Value

Weekly live group coaching sessions

Get the personalized feedback, motivation, and guidance from me that you need to start, grow, and launch your show.  Anything from your podcast concept to your launch strategy, and everything in between


$497 Value

The exclusive podcast community

Connect and collaborate with a community of experts, creatives, and podcasters like you to get feedback from like-minded individuals.  You'll also have access to exclusive challenges and additional content


$297 Value

Make money from your podcast mini training

Learn the top 3 ways that you can monetize your podcast, sponsor-free. 


$197 Value

FAST ACTION BONUS: Purchase in the next 24 hours and get the Visual Branding for Podcasters Masterclass

Get clarity on your brand colors, fonts, and how to consistently use them throughout your messaging. You'll also learn how to drive your audience to a neat podcast page - without a website. 

One more Fast Action Bonus

Purchase in the next 24 hours and get The Visual Branding Masterclass, 2 Podcast Artwork templates, and social media promo templates


For a Fraction of this when you enroll today!

Get immediate access to the live course


"I often get stuck in analysis paralysis or just having too much information and not being sure what to do first. Lené’s guide makes getting started easy, quick and fun! It got me out of my head and into action."

Fatimah Williams - Grad Schooled

Mi-Ri El Khoury - Coffee and Heels Podcast

"It helped me and my partner get out of our heads and finally get moving on a podcast we legit have been talking about for over a year!​  Big thanks to Lené for putting together such a beautiful, helpful and comprehensive starter kit for us!"

Check out the FAQs

Do I need to launch my podcast within a certain timeframe?

Nope! You’re probably juggling work, family, and other obligations, so that’s why I provide full life-time access to the entire course as soon as you enroll. You'll get immediate access to each live session so you can work on each part at your own pace, and whenever is conveneient for you.

How long will it take to launch my podcast?

Great question! I recommend spending about one hour a day for about 6 to 8 weeks to fully launch. This means you'll have your podcast up, running, and ready to grow your brand in that time frame.

How will I get people to listen to my podcast if I don't have a following yet?

It's important to start growing your audience before you launch your podcast. That way, you'll have downloads on launch day! We'll walk you through the process of using instagram to market your podcast, and the typ eof content that will attract listeners even before your show is live.

Is this course for me if I want to start a podcast, but don't want to make money?

Absolutely! I want to help anyone that wants to get their voice out there to help others and make a difference. Each module will show you how, and if you eventually want to monetize, you'll have immediate lifetime access to the bonus module on growing your email list.

What format is this course given in?

Good question! The course materials are shared as live or pre-recorded video content, printable slides, and worksheets. So, whether you prefer to read, write, watch, or listen to the content, you’ll be set!

This course is a big investment. Is it really worth the price?

The course may be an investment, but imagine how much time and money you could be wasting by NOT enrolling in this course. The Podcast To Purpose course will help you to get a quality podcast to our audience faster, so you can focus on building your brand and doing what you love.

Do you offer any refunds?

There are no refunds for this course. BUT, If you follow all of the coursework and exercises, you will launch your podcast in 8 weeks.

Are there any additional costs for this course?

Almost all of the software and tools you'll learn inside the course have a free option. I do recommend that for some programs, you upgrade to the paid option - only if I've used it.

Do I need a computer to complete this course?

I recommend that you have a laptop or desktop computer to take the course and record your podcast. The course can be accessed via any device (phone, tablet, netbook), but to be able to implement the lesson homework you will need a laptop or desktop computer.

What happens after I tap 'Enroll Now"?

You'll be redirect to a payment page. After payment is successful, you'll receive an email with instructions and access to lessons, weekly coaching, and bonuses to the course content center so you can get started right away!

This course is 


This course is 


  • You’re struggling to create your podcast that will help grow your brand

  • You don’t know how to develop a show that will attract listeners

  • You have no idea what steps to take to get your show from idea to launch

  • You're ready to invest in a proven framework & support to launch your podcast

  • You’re itching to grow your audience and build your brand

  • You're ready to put in the work it takes to start, launch, and grow your podcast

  • You already have an established brand and successful podcast

  • You aren’t willing to invest the time and effort into starting a podcast (This course will require dedicated effort on your part to make your goals a reality!)

  • You want someone to set up and manage your podcast for you 

  • You want a "get-rich quick" plan (aka you're expecting to be an overnight success)

  • You don't want your podcast on iTunes, Spotify, or any other major podcast platforms (This program does not focus on Anchor or soundcloud)

As seen in...

About your mentor

Hey, I'm Lené, founder of The Goal Standard Podcast and The Podcast To Purpose Mentor. 

 A few years ago I knew I was meant for more than just being stuck behind a cubicle.  I found my passion - helping women set and achieve the goals that would help them live their best life.  

The PROBLEM was that I had no audience, no authority in my field, and ZERO following.  I knew I had to do something to get my message and my voice out there, but it wasn't sure what would work. 



So I came up with a plan.  

I started The Goal Standard Podcast from my bedroom.  Fast-forward 6 months, and I matched my income.  Today, my podcast has 100k+ downloads, 16k+ followers on Instagram, and 9k+ email subscribers.  

Now, I'm building my business, growing my brand, and doing what I love. 

More importantly, I'm doing something I love and amplifying the voice of women around the world. All of this was possible because of the platform my podcast gave to me. 

I still believe that you don't need a huge show to leverage your podcast in order to grow your business and build your brand.   All you need is the proven framework, accountability and support to build the podcast that turns listeners into your community,  which is exactly why I created the Podcast to Purpose course.

It's truly a joy and a privilege to guide you on this journey and I can't wait to see you inside the course!

"Lené is the reason we went from concept to fully produced show in two months!"

Mykail James - Code & Coin

Now is the time

At this point, you have two options...

You can try to figure all of this out yourself by Googling, watching YouTube videos and reading blog posts which will be overwhelming and time-consuming especially if you’re juggling a full-time job.   It might take 4 to 6 months or more to start, set up, launch, and grow your podcast. 



You can implement my exact strategy, utilizing my experience running a podcast that has accumulated over 100k downloads and been featured in a major publication.  You can grow your brand by launching your podcast with my help. 

The fact is, this is a proven system but it requires you to take action by enrolling today...

Start that podcast sis.  


For a Fraction of this when you enroll today!

The Goal Standard


Get immediate access to the live course

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