The Goal Standard

The Podcast to Purpose course helps you build your brand and grow your business through podcasting.

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Does this sound like you?

Have you always wanted to start a podcast but you have no idea where to start?

Have months gone by since your initial idea and still no podcast?

Do you know you would be great at podcasting but you're not sure how to structure your content into episodes that people will actually listen to?

Do you have an amazing idea, product or offer that really excites you and you know will excite others?

Are you ready to build your personal brand and leave your 9 to 5? 

Have you got a brand already but aren’t sure how to reach your ideal audience?

Then this course is for you


✔️ You've always wanted to start a podcast but you have no idea where to start

✔️Weeks, no, months have gone by since you first had an idea and still no podcast

✔️ You know you would be GREAT at podcasting but you're not sure how to structure your ideas and topics into weekly episodes that people will actually listen to.

You have an amazing idea, product, or offer that really excites you and you know it will excite others

You're ready to build your personal brand and leave your 9 to 5 

You have a brand already but aren't sure how to reach your ideal audience. 


The Goal Standard


The proven, step-by-step process for experts and creatives to launch your podcast the low tech way, so they can build their brand, increase their following and grow their business

In 8 weeks, you'll learn how to: 

🎙Grow your audience from zero and get listeners even before you launch 

🎙Create your podcast in just 2 months with only a microphone and laptop

🎙Convert podcast listeners into email subscribers and buyers

🎙Build your brand so you become the go-to expert in your field

It's about doing what we love, right?

Here's what past students are saying...

Terrisa Stewart - The Sovereign Life Podcast

Here’s a quick overview of the course content we’ll cover together:


Create the perfect show topic

Learn how to choose topics that will engage your audience and keep them coming back week after week. 


Design your show concept

Develop the foundation and structure of your show that connects to your audience the best.


Set up your podcast


Learn the low tech way to create quality episodes and see exactly how to set up your recording studio in just 5 minutes.


Learn to record & edit

Get the simple steps to record your podcast episodes with no tech experience. You'll also learn how to get high-quality episodes without spending hours editing.


Launch your show with an audience

Create a fail-proof promotional launch strategy that connects with your audience, and guarantees you have listeners before you launch.


Grow your podcast following

Learn the strategy to consistently create content that positions you as an expert in your field, as well as the keys to using social media to grow your audience.

"Using your method, I've already scheduled two guests for the first quarter and got two sponsors!"

- Lakeisha Mosley - The Convo With Keisha

"I felt so relieved to have a concrete plan with your guidance.  It was exactly what I needed to build the framework for creating content for my podcast."

- Carrie B. VanWinkle - Smart & Soulful Money

"OMG The Season 2 premiere got like 5X the listenership of any other episodes in the first 24 hours!  Thank you so much for all your assistance and strategy."  

Nicole Delahoussaye - Hella Smart Muvas

"You're really forcing me to plan ahead for each week, which is something I don't do and think about how I can monetize my podcast, which is something I really want to do!"

Ttiffany - They Didn't Tell You Podcast



Most podcast courses only teach you how to start and set up your podcast but we know it takes so much more than that to grow your brand.


This is why you’ll be given the exact tools, tips and expert content used to grow The Goal Standard podcast. In addition to the modules mentioned above you’ll also get these extras.


$97 Value

Worksheets, templates and swipe files

 that show you how to create a media kit to attract potential sponsors, the exact communication you need to select winning guests and what you should include in your podcast intro and outro. You'll never need to wonder what you should do next because you'll have guided prompts at every single step.


$97 Value

The ultimate guide to securing podcast guests

Training scripts and templates on how to pitch, schedule your dream guests, even before your show is live


$997 Value

Weekly live group coaching sessions

Get the personalized feedback, motivation, and guidance from me that you need to start, grow, and launch your show.  Anything from your podcast concept to your launch strategy, and everything in between


$497 Value

The exclusive podcast community

Connect and collaborate with a community of experts, creatives, and podcasters like you to get feedback from like-minded individuals.  You'll also have access to exclusive challenges and additional content


$297 Value

Make money from your podcast mini training

Learn the top 3 ways that you can monetize your podcast, sponsor-free. 


$197 Value

Visual Branding for Podcasters Masterclass

Get clarity on your brand colors, fonts, and how to consistently use them throughout your messaging. You'll also learn how to drive your audience to a neat podcast page - without a website. 

All of this content, coaching and tools costs $4,000

But you only need to pay a 10th of that...

Get immediate access to the live course

Need more flexibility?

We know first-hand how hard it is to invest your goals when you have so many other financial commitments. Good news is that you don’t have to make that choice because we’re also offering the chance to spread payments over three months. You’ll get all the same great content as The Podcast to Purpose Standard course, minus the full podcast audit.


"I often get stuck in analysis paralysis or just having too much information and not being sure what to do first. Lené’s guide makes getting started easy, quick and fun! It got me out of my head and into action."

Fatimah Williams - Grad Schooled

Mi-Ri El Khoury - Coffee and Heels Podcast

"It helped me and my partner get out of our heads and finally get moving on a podcast we legit have been talking about for over a year!​  Big thanks to Lené for putting together such a beautiful, helpful and comprehensive starter kit for us!"

The Podcast to Purpose program has helped hundreds of women like you achieve their goals. Here’s what they had to say about the course...

Check out the FAQs

Do I need to launch my podcast within a certain timeframe?

Nope! You’re probably juggling work, family, and other obligations, so that’s why I provide full life-time access to the entire course as soon as you enroll. You'll get immediate access to each live session so you can work on each part at your own pace, and whenever is conveneient for you.

How long will it take to launch my podcast?

Great question! I recommend spending about one hour a day for about 6 to 8 weeks to fully launch. This means you'll have your podcast up, running, and ready to grow your brand in that time frame.

How will I get people to listen to my podcast if I don't have a following yet?

It's important to start growing your audience before you launch your podcast. That way, you'll have downloads on launch day! We'll walk you through the process of using instagram to market your podcast, and the typ eof content that will attract listeners even before your show is live.

Is this course for me if I want to start a podcast, but don't want to make money?

Absolutely! I want to help anyone that wants to get their voice out there to help others and make a difference. Each module will show you how, and if you eventually want to monetize, you'll have immediate lifetime access to the bonus module on growing your email list.

What format is this course given in?

Good question! The course materials are shared as live or pre-recorded video content, printable slides, and worksheets. So, whether you prefer to read, write, watch, or listen to the content, you’ll be set!

This course is a big investment. Is it really worth the price?

The course may be an investment, but imagine how much time and money you could be wasting by NOT enrolling in this course. The Podcast To Purpose course will help you to get a quality podcast to our audience faster, so you can focus on building your brand and doing what you love.

Do you offer any refunds?

There are no refunds for this course. BUT, If you follow all of the coursework and exercises, you will launch your podcast in 8 weeks.

Are there any additional costs for this course?

Almost all of the software and tools you'll learn inside the course have a free option. I do recommend that for some programs, you upgrade to the paid option - only if I've used it.

Do I need a computer to complete this course?

I recommend that you have a laptop or desktop computer to take the course and record your podcast. The course can be accessed via any device (phone, tablet, netbook), but to be able to implement the lesson homework you will need a laptop or desktop computer.

What happens after I tap 'Enroll Now"?

You'll be redirect to a payment page. After payment is successful, you'll receive an email with instructions and access to lessons, weekly coaching, and bonuses to the course content center so you can get started right away!

About your mentor

Hi, I’m Lené, founder of The Goal Standard podcast and your course mentor for the next 8 weeks.

In 2018, I realised my passion - helping women of colour set and achieve their boldest career goals. The issue was that I was stuck in a 9 to 5 job and I had no audience, no authority and zero following. 


So I started The Goal Standard podcast from my bedroom. 

In just six months after launching, I was able to match the income from my podcast side hustle with my corporate salary. Today, I work for myself and The Goal Standard podcast now has over 100,000 downloads, 17,000 followers on Instagram and over 9,000 email subscribers.

Now building my brand wasn’t easy and it didn’t happen overnight but my growth was possible because of the platform my podcast gave me.

If you want a proven framework, tried and tested tools and a community that will support you and hold you accountable to your goals then enroll in the Podcast to Purpose today.

You could try to figure all of this out yourself by watching countless YouTube videos and reading endless blog posts. Or you can implement the exact strategy I used to grow my podcast to over 100K downloads and get your podcast live in just 2 months.Guiding women like you on their journey to success is such a privilege and joy and I can’t wait to help you achieve your goals.

See you in class!


"Lené is the reason we went from concept to fully produced show in two months!"

Mykail James - Code & Coin

Now is the time

At this point, you have two options...

You could try to figure all of this out yourself by watching countless YouTube videos and reading endless blog posts.




you can implement the exact strategy I used to grow my podcast to over 100K downloads and get your podcast live in just 2 months.Guiding women like you on their journey to success is such a privilege and joy and I can’t wait to help you achieve your goals.



You can implement my exact strategy, utilizing my experience running a podcast that has accumulated over 100k downloads and been featured in a major publication.  You can grow your brand by launching your podcast with my help. 

The fact is, this is a proven system but it requires you to take action by enrolling today...

Start that podcast sis.  


For a Fraction of this when you enroll today!

The Goal Standard


Get immediate access to the live course

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